In my role as an online business manager, I am often asked about social media. Here are some things I’ve learned along the way – some from making the mistakes myself and some from working with those who are experts in this area. I prefer the latter!
Marketing is like a good cinnamon roll – it appeals to the senses on a deep level and compels you to take action.
So “How do I improve my social media presence?”, a question I’m often asked, is sort of like saying, “How do I make flour taste better?” It’s just an ingredient, not the whole dessert. In and of itself, it is flat and non-compelling. Yes, you need it, but there’s a bigger picture here.
The bigger picture is this:
What do you do that solves a problem for people, and how will you communicate with them in a way that compels them to take action?
Who are your PEOPLE?
This is the starting point. If you are coming from the product or service standpoint first – as in trying to sell your idea just because it is what you do and you’re excited about it – it won’t work. (Don’t ask me how I know this.) In this day and age, if you immediately jump to the sales side of the equation (you know, that “in-your-face-buy-now-so-what-if-we-just-met” approach), you will turn people off. Marketing is about building a relationship – and sales is about meeting a need. Social media is simply one of the tools in your marketing toolbox. [Read more...]