I hear it often: “I want to write a book.”
I see this dreamy look in the eye of the person who says it, as if it is the holy grail of success. And I know the chasm that must be bridged between writing a book and being a successful author.
There is the perception that if you write a book, people will automatically line up in droves to purchase the book and get your autograph. The reality is…the droves who line up automatically will be about 50 to 100 people, your inner circle of supporting friends and family. These are the folks who wanted to put your first scribbled artwork into an art gallery. Sales beyond that inner circle will take a LOT more effort.
It is true when they say that writing a book is the easy part. Marketing and selling the book is EXTREMELY hard. Even having a publisher won’t make it easy. They don’t do all that most folks think they do. It’s just plain hard work, no matter how you slice it.
So the question is, “How DO you become a successful author?”
I see three avenues. [Read more...]